Writing a Catching Campaign Story
Mar 26, 2022
All crowdfunding campaigns need to share their message via a well told crowdfunding story.
You have to crystallise your cause,business idea alongside your story.
So the very first thing to think about is: “How are you going to position your own story and then weave your cause or business idea into that?”
Some people try to squash too many concepts into one story or video when they should be concentrating on one or two.
Come up with a plan. Determine what the first story is going to be, then the second and so on. Drip feed your information, especially with your video as you do not want to overload people with information.There has to be a key reason, a nugget that will draw them to your story.Keep it very factual, simple, short and sweet.
You can also add images that are not strictly issue or campaign led and links to your website (if you have one) or blog posts.
Providing a link to a video in your story is also becoming increasingly attractive as it gives potential donors a visual depiction of your story.
You have to crystallise your cause,business idea alongside your story.
So the very first thing to think about is: “How are you going to position your own story and then weave your cause or business idea into that?”
Some people try to squash too many concepts into one story or video when they should be concentrating on one or two.
Come up with a plan. Determine what the first story is going to be, then the second and so on. Drip feed your information, especially with your video as you do not want to overload people with information.There has to be a key reason, a nugget that will draw them to your story.Keep it very factual, simple, short and sweet.
You can also add images that are not strictly issue or campaign led and links to your website (if you have one) or blog posts.
Providing a link to a video in your story is also becoming increasingly attractive as it gives potential donors a visual depiction of your story.